🆀🆄🅴🆂🆃🅸🅾🅽🆂 & 🆃🅾🅿🅸🅲🆂
A. Introduction of Marketing
1. Definition, Scope, Nature and Importance of Marketing. 🅸🅾🅛
2. Concept of Marketing Mix 🅸🅢
3. How do you segment the market for the health care industry ? 🅸🅢
4. Differentiating and positioning
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B. Marketing Functions
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C. Consumer and Marketing
1. a) What do you mean by ‘Consumer Behaviour’ ?
b) Briefly discuss the different states of consumer buying process. 🅸🅾🅛
2. a) Define Consumer Behaviour.
b) Examine the importance of studying Consumer Behaviour in Health care Marketing.🅸🅾🅛
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D. Product
1. What is a new product ? Discuss the steps in new product development.🅸🅾🅛
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E. Pricing
1. a) Discuss the factors influencing pricing decisions.
b) Discuss the different types of new product pricing strategy.🅸🅾🅛
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F. Channels of Distribution
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G. Promotion
1. Distinguish between Advertising and Sales Promotion with an example of each in case of a hospital. 🅸🅾🅛
2. What is personal selling ? Discuss the different steps in personal selling process. 🅸🅾🅛
3. a)What are the reasons behind the growth of sales promotion in recent times ?
b) Describe briefly the various techniques of Hospital sales promotion. 🅸🅾🅛
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H. Marketing Research
1. a) What is Marketing Research ?
b) Elucidate the process of Marketing Research.🅸🅾🅛
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I. Developing Marketing Strategy
1. ‘S-T-P’ strategy is very much important in the time of launching a product or service’.Discuss with example. 🅸🅾🅛
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J. Marketing Organizations
1. Rural Marketing 🅸🅾🅢
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K. Service Marketing
1. Discuss the role of Marketing Management in Hospital Industry. 🅸🅾🅛
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New
I Introduction: Definition, nature, scope and importance of Marketing, Marketing mix; Marketing environment,
Marketing concepts - traditional and modern.
Consumer Behaviour and Market Segmentation: Nature and significance of consumer behavior; stages and
participation in buying process, Market segmentation - concepts and importance; Bases for consumer market
segmentation.
II Product: Concept of Product; product line; New Product development, Product life cycle concept. Pricing:
Importance of price in the marketing mix; Factors affecting price, methods of pricing.
III Promotion: Nature and importance of promotion-promotional methods- advertising -personal selling-sales
promotion.
Channels of distribution: Concept and role; Types of distribution channels; Factors affecting choice of a
distribution channel
IV Differentiating and positioning: Tools for competitive differentiation, developing a positioning strategy.
Service Marketing: Segment wise classification of health-care service marketing, different types of customers
in hospitals and their characteristic features, different components of health-care service marketing-mix, service
gap model by Parsuraman
Old
Introduction: Definition, nature, scope and importance of Marketing- approaches to the study of
marketing; marketing and economic development- traditional and modern concepts of marketing.
Marketing functions: Selling, buying, transportation, storage, finance, risks, grading and
standardization and Information; features and characteristics of markets; market segmentation.
Consumer and marketing: Consumer behavior and motivation-stages and participation in buying
process.
Product: Concept of Product; product line; product additions and deletion; New Product
development.
Pricing: Pricing objectives- basic price concepts-price determination factors influencing pricing
policy-methods of pricing- pricing policies and strategies.
Channels of distribution: Need for marketing specialists- types of marketing channels- selection of
channels.
Promotion: Nature and importance of promotion-promotional methods- advertising – advertising
copy-evaluation of advertising-personal selling-sales promotion.
Marketing Research: Importance-types and techniques of organizing marketing research.
Developing Marketing Strategy: Differentiating and positioning the market offering tools for
competitive differentiation developing a positioning strategy.
Marketing Organizations: marketing performance and central, Global marketing; Customer
service; Rural marketing.
Service Marketing: Relating to Health Care Services.
15 marks
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9. a) 10. Write short notes on any three of the following : 3 × 5
a) b) Selling vs Marketing
c) Rural Marketing
d) Branding and Packaging
e) Differences between Skimmed pricing and Penetration pricing.
11. What is personal selling ? Discuss the different steps in personal selling process
12. Define the concept of Consumer Behaviour. Explain the importance of studying Consumer Behaviour in Health care Marketing.
13. Briefly describe the various techniques of Hospital Sales Promotion.
14. a) Explain the service quality gap model with reference to hospitals.
b) Discuss the factors affecting selection of marketing channels with examples.
15. a) What is new product development ?
b) Explain new product development process with examples.
16. . a) Discuss the concept of Product Life Cycle with a
suitable diagram.
b) Analyse the different marketing strategies that can be
adopted by a firm at different stages of its PLC.
17. a) Distinguish between pricing method and pricing policy.
0lb) Discuss in detail the various pricing strategies that can
be adopted by a marketing firm.
c) Write a note on the concept of Break-Even Pricing.
18. a) Define the term 'promotion'.
b) Explain the 5M's of Advertising.
c) Analyse the different components of the Promotion Mix
of a firm
19. a) What do you mean by distribution channel ?
b) Explain the factors that influence the choice of a
particular distribution channel.
c) Suggest a suitable distribution channel for a premium
brand of a frost free double door refrigerator.
20. a) Service Quality gap.
b) New Product Development
c) Societal Concept of Marketing
d) Advertising effectiveness
e) Marketing Myopia.
21. a) Why does a New Product fail ?
b) "Product Life Cycle (PLC) explains the conditions how a
product is sold under various conditions that always
changes over time." In light of this statement explain the
characteristics of the various stages of PLC.
22. a) Explain the concept of Break even Pricing.
b) Discuss in detail the various Pricing strategies that can
be adopted by a marketing firm.
23. a) Define the term 'Promotion'. Explain the 5M's of
Advertising.
b) Discuss in detail the classification of Advertising Media.
24. What is the importance of analyzing Consumer buying
behaviour ? Describe Consumer buying process with an
example of your own.
25. a) Tools of Marketing Research
b) Essentials of a good brand name
c) SWOT analysis of a hospital
d) Target Market
e) Service Gap Model.
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5 Marks
1. What are the different objectives of pricing ?
2. Describe the different tools of sales promotion.
3. Write a note on Marketing Mix.
4. Write a note on types of market segmentation.
5. Distinguish between marketing and selling.
6.How would you segment the market for health care industry ?
7. Discuss the product life cycle with the aid of a diagram.
8. What are the different types of marketing channels ?
9. What are the different bases of market segmentation ?
10. Discuss the functions of marketing intermediaries.
11. Discuss about the techniques of Organizing Marketing Research.
12. Define the terms "Customer Service", "brand" and "Packaging"
13. Critically analyze marketing of Rural health care services.
14. "Sales is an auxiliary part of Marketing." – Comment.
15. Explain the term 'customer expectations' in sevices.
16. Point out the different factors that influence the buying
decision of a consumer.
17. How can the market for health care industry be segmented ?
Discuss
18. Write a note on the tools of Marketing Research.
19. Examine the role and importance of Public Relations in the
context of a hospital.
20. STP is highly important at the time of launching a new
product or service. Discuss with an example.
21. Compare Marketing with Selling.
22. Write a short note on the STP concept.
23. State the functions of marketing intermediaries.
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